Chevron Products Company announced that beginning July 14, 2008
it will market its Chevron and Texaco Commercial and Industrial
lubricant product lines – in the United States and Canada –
under the Chevron name. The action is designed to allow the
company and its marketers to leverage the strengths and the
market equity of both the Texaco and Chevron sub-brands, which
will now migrate to the Chevron master brand. The outcome will
be a single, comprehensive Commercial and Industrial lubricant
portfolio combining the best technologies from the Texaco and
Chevron product lines while at the same time reducing product
complexity.
The Hurt Company will begin transition to the new Chevron
product names on July 14, 2008. Hurt will continue to ship
current products until all existing warehouse product is
depleted. There may be a short transition period before all new
product names are fully implemented.
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